Clayton Christensen theory that helps innovators understand how and why people make decisions. (more)

Cedric Chin starts a Series on Understanding Customer Demand. Skill at understanding customer demand is the skill that underpins the domain of marketing, sales, and product. (more)

new-Product Development process associated with The Heart of Innovation.

stage magic, or magick, or Magic, The Gathering (more)

cutting-edge HealthCare provider system (more)

Massachusetts General Hospital (Mass General or MGH) is a teaching hospital located in the West End neighborhood of Boston, Massachusetts.[4] It is the original and largest clinical education and research facility of Harvard Medical School/Harvard University, and houses the world's largest hospital-based research program with an annual research budget of more than $1.2 billion in 2021.[5] It is the third-oldest general hospital in the United States with a patient capacity of 999 beds.[6] Along with Brigham and Women's Hospital, Mass General is a founding member of Mass General Brigham, formerly known as Partners HealthCare, the largest healthcare provider in Massachusetts. https://en.wikipedia.org/wiki/Massachusetts_General_Hospital

Rochelle Paula Walensky (née Bersoff; born April 5, 1969) is an American physician-scientist who is the director of the Centers for Disease Control and Prevention and the administrator of the Agency for Toxic Substances and Disease Registry.[1] Prior to her appointment at the CDC, she was the Chief of the Division of Infectious Diseases at Massachusetts General (Mass General) Hospital and a professor of medicine at Harvard Medical School. Walensky is an expert on HIV/AIDS. https://en.wikipedia.org/wiki/Rochelle_Walensky

Cory Doctorow: The health industry’s invisible hand is a fist. The US has the rich world's most expensive health care system, and that system delivers the worst health outcomes of any country in the rich world. Also, the US is unique in relying on market forces as the primary regulator of its health care system. All of these facts are related! (more)

Zvi Mowshowitz: Childhood and Education Roundup #7 (more)

Cedric Chin cluster on the Market. ‘Market’ is a shorthand for ‘factors influencing the market’, which is one of the three legs of triad mental model of business expertise. (more)

the source of authentic demand: when someone is put in a situation and they cannot not buy (or use) the solution - from The Heart of Innovation

How ComplexSystems Fail, by Richard Cook https://how.complexsystems.fail/

GitHub Copilot is a cloud-based artificial intelligence tool developed by GitHub and OpenAI to assist users of Visual Studio Code, Visual Studio, Neovim, and JetBrains integrated development environments (IDEs) by autocompleting code.[1] Currently available by subscription to individual developers, the tool was first announced by GitHub on 29 June 2021, and works best for users coding in Python, JavaScript, TypeScript, Ruby, and Go. https://en.wikipedia.org/wiki/GitHub_Copilot Coding Assistant? (more)

Amusing interview with Nassim Taleb. (more)

Nir Eyal: Hooked ISBN:1591847788 book on maximizing Activation/Retention (AARRR) of your product. (Product Design) (more)

typically, an event/change that triggers a change in behavior/thought. In Product Development and Marketing, an event that causes someone to become dissatisfied with their current "solution" (status quo), and to start seeking a new one. cf Stages of Consumer Buying Decision Process

Cedric Chin: Cases from the Heart of Innovation. This week's Commoncog piece is members-only; next week's piece will be free. This week we're looking at three cases taken from the book, designed to hammer home the ideas of last week's summary. (more)

cf Authentic Demand, Customer Development, Demand-side

the actual customer-desire aspect of a business model and operation; cf customer discovery, compelling vs status quo; cf Customer Demand (more)

Cedric Chin: A Demand-Side Mystery. This week's Commoncog piece is free; next week's piece will be members-only: Vanguard as a Demand-Side Mystery — This is Part 3 of the Understanding Customer Demand series. At the end of the Part 2, after we walked through the Jobs To Be Done framework, we explored the setup for a mystery together. The two frameworks (Sales Safari and JTBD) that we’ve explored together actually rests on a common premise: both frameworks assume that demand is a function of pain — a customer only becomes a customer when they experience some lack in their lives; something that they want to make progress on. (more)